Local SEO Services
Local SEO Services That Will Put You On The Map
When it comes to growing a customer base for your local business, if you’re not ranking well in Google Maps, you’re missing out on a high volume of high-quality leads. We work with clients to optimize their local business websites to establish local authority, optimize Google My Business, build local citations and niche specific directory listings, and grow a strong content base for growth. Fill out the form to schedule a time to speak about what we can do for your local business.
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Our Approach To Local SEO
Creating new organic traffic for a local business requires a very different approach than it would for an e-commerce website or enterprise business. Here’s what we do…
Once we've finished optimizing your website off-page, we focus on your on-page optimization. We look at your current content silos, topical depth, topical breadth, internal linking, and so much more to establish an optimization implementation plan.
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The final step is growing your traffic and local business customer base through online promotion. We use a variety of methods including content marketing, link building, organic social media marketing, and more.
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How We Do It
How We Approach Local Search Engine Optimization
Local SEO requires a different touch than e-commerce SEO. Drawing in new website users from around the country and around the world is one thing, but attracting local users to your website is a different game entirely. We use a number of tactics when designing a local SEO campaign including competitor analysis, transactional keywords, brand visibility, and brand voice.
Analyze
Identify what local customers are looking for and where we can build local authority
Engage
Create content and publications that draw new users to your website
Nurture
Nurture the customer relationship using email marketing and retargeting
Convert
Bring users through the funnel and convert them to new customers
Our Approach To On-Page Local SEO
It doesn’t matter how great your photos are, how many product reviews you have, or how many people follow your Instagram profile – if your e-commerce website is not have proper on page optimization, it’s not going to achieve the best possible rankings it can. Proper on-page ecommerce SEO involves a bit more than writing some meta descriptions and enabling a plugin or extension. While our approach is both technical and comprehensive, here is a general overview of our approach to on-page seo for e-commerce websites.
On-Page SEO Optimization
Our first step will be taking a look at your general on-page optimization. Our initial focus will be on your content optimization more than your technical SEO. We’ll analyze how many pages are on your website, what these pages are focused on, how much content is on these pages, and how these pages are linked to one another. Once we’ve established a baseline, we’ll
When approaching technical optimization, we analyze a whole lot more than your page speed and meta tags. We look at a variety of search signals including your internal linking, response times and response codes, website schema data, url hierarchies, image optimization, markup optimization and so much more. Ultimately, we’re looking to achieve a few things:
- We want to make it easier for search engine spiders to find and index your most valuable pages
- We want to make it easier for search engine spiders to understand and index your information and products
- We want to make your products and content faster and more accessible to your users
- We want to make your website faster, more usable, and more accessible for users, which makes search engines happy
Sometimes the biggest difference between a page 2 ranking and a page 1 ranking for competitive e-commerce terms is implementing a strong technical SEO base. When your website is well-optimized technically, it sends strong user experience and authority signals to Google. Contact us today to learn more about our ecommerce SEO services.
Page Speed Optimization
In a world where 1 in 4 shoppers will leave your website if it doesn’t load in 4 seconds or less, having a fast website is crucial for e-commerce success. Unfortunately, there are a number of factors that can each seriously impact a websites overall load time. What’s worse, most e-commerce websites struggle with more than one of these factors, compounding the page speed issues.
We implement a number of tactics when optimizing page speed including:
- Lossless Image Optimization & Lazy Loading
- CSS & JavaScript Minification
- JavaScript Deferment (When Appropriate)
- Database Optimization
- Server Optimization
Page speed optimization is a great way for e-commerce websites to improve website rankings and improve conversion rates overnight. Contact us today to learn more about our ecommerce SEO services.
Technical SEO
Once we’ve optimized all of your landing pages, service pages, and other content pages, cleaned up your website optimization, and established a general strategy for success, the next step is implementing our discovered technical SEO updates.
The best way to think of technical SEO is “under the hood updates”, or the changes and optimization that we implement within your website’s code or the server it runs on. Most of the technical changes we’ll make to your website will be undetectable to the human eye, but will make a world of difference to search engine crawlers.
When approaching technical optimization, we analyze a whole lot more than your page speed and meta tags. We look at a variety of search signals including your internal linking, response times and response codes, website schema data, url hierarchies, image optimization, markup optimization and so much more. Ultimately, we’re looking to achieve a few things:
- We want to make it easier for search engine spiders to find and index your most valuable pages
- We want to make it easier for search engine spiders to understand and index your information and products
- We want to make your products and content faster and more accessible to your users
- We want to make your website faster, more usable, and more accessible for users, which makes search engines happy
Sometimes the biggest difference between a page 2 ranking and a page 1 ranking for competitive e-commerce terms is implementing a strong technical SEO base. When your website is well-optimized technically, it sends strong user experience and authority signals to Google. Contact us today to learn more about our ecommerce SEO services.
Competitor Analysis
One of the best ways to figure out the types of products that your customers are looking for and the types of content that they engage with best is to look at what is working for your competitors. We look at a number of your competitors, both big and small, when designing our transactional and informational content marketing plans and off-page optimization strategies.
We look at a number of things when analyzing your ecommerce competitors including:
- URL Hierarchy & Structure Analysis
- Category Page Silo Structure Analysis
- Top Performing Pages & Keywords Analysis
- Transactional Keyword Analysis
- Informational Keyword Analysis
- Backlink Profile Analysis
SEO competitor analysis is a great way for e-commerce stores to figure out what works and where the easy wins are when designing an e-commerce seo strategy. website rankings and improve conversion rates overnight. Contact us today to learn more about our e-commerce SEO services.
Targeted Content Creation
One of the best ways to attract new users to an e-commerce website is through targeted content creation. Using the audience personas, competitor research, and keyword research data we compile, we put together a comprehensive content marketing strategy designed to draw in new users who will be interested in your products.
We create a variety of content for e-commerce websites including:
- Category Descriptions & FAQs
- Product Descriptions & FAQs
- Blog Articles & Product Reviews
- Listicle Articles
- How-To Articles & Tutorials
- Pillar Content
User experience optimization is an excellent way for e-commerce websites to improve conversion rates and customer satisfaction. Contact us today to learn more about our ecommerce SEO services.
Internal Link Building
One of the best ways to improve authority and drive more traffic to your lower-traffic pages is by implementing a comprehensive internal link structure throughout your website. We make sure that your high-traffic articles are linking into your lower traffic articles as well as relevant product or category pages. We also create links between your products and your optimized brand pages to improve your brand-centered search traffic.
- Pass authority from older, higher-traffic pages to newer pages
- Build topical relevance and authority for a domain by interlinking pages
- Make it easy for search engines and users to find related website content
Sometimes the biggest difference between a page 2 ranking and a page 1 ranking for competitive e-commerce terms is building out a few more well-placed internal links. Internal link building is an excellent way for e-commerce websites to create more relevance and authority for pages and ramp up existing search traffic. Contact us today to learn more about our ecommerce SEO services.
User Experience Optimization
Getting users on your website with e-commerce SEO is just the first step of the battle. If your website’s user experience is not optimized to engage and convert users, then your conversion rate is going to suffer. User experience can be impacted by any number of factors including page speed, call-to-action or add to cart positioning, mobile user experience, and so much more.
We implement a number of tactics when optimizing user experience including:
- Website Bottleneck Analysis & Resolution
- Call-To-Action Integrations
- Email Capture & Incentivization Tactics
- User Event Tracking
- User Retargeting
User experience optimization is an excellent way for e-commerce websites to improve conversion rates and customer satisfaction. Contact us today to learn more about our ecommerce SEO services.
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