Ecommerce SEO Agency
Ecommerce SEO Services You Can Measure
We design ecommerce SEO campaigns that can move the needle where it counts. We understand that tons of traffic doesn’t necessarily convert to tons of conversions, so we design all of our campaigns to be ROI focused. We’ve run successful SEO campaigns for a number of e-commerce companies, successfully generating month-over-month traffic that grows their user base and drives more sales. Fill out the form to schedule a time to speak about what we can do for your e-commerce store.
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Our Approach To Ecommerce SEO
Creating new organic traffic for an e-commerce store requires a very different approach than it would for a local business or blog.
The Four Steps To Ecommerce SEO Success
In the world of e-commerce SEO more traffic does not always mean more sales. Creating content that ranks is one thing, but creating content that aligns with your target audience when they’re considering making a purchase is a whole different ballgame. We take a number of factors into consideration when designing an ecommerce SEO campaign including ideal audience personas, transactional keyword opportunities, and the types of informational content your ideal audience engages with. We also consider how to re-engage these users using methods like email marketing and retargeting.
Identify who we want to bring to the website and what they're interested in
Design various pieces of content to draw new users into your website
Nurture the customer relationship using email marketing and retargeting
Bring users through the funnel and convert them to new customers
Our Approach To On-Page Ecommerce SEO
It doesn’t matter how great your photos are, how many product reviews you have, or how many people follow your Instagram profile – if your e-commerce website is not have proper on page optimization, it’s not going to achieve the best possible rankings it can. Proper on-page ecommerce SEO involves a bit more than writing some meta descriptions and enabling a plugin or extension. While our approach is both technical and comprehensive, here is a general overview of our approach to on-page SEO for e-commerce websites.
Category Page Optimization
One of the most under-utilized transactional keyword target opportunities that e-commerce websites miss out on is category page opportunities. Whether it’s a lack of proper organization, category keyword gaps, or lack of optimization or differentiation, there are a number of ways that e-commerce brands might be missing out on valuable transactional traffic.
We implement a number of tactics when optimizing category pages including:
- Category Hierarchy & URL Analysis and Updates
- Category Keyword Gap Identification
- Category Description & FAQ Writing
- Internal Link Building
- Cannibalization Identification & Redirects
Product Page Optimization
Well-optimized product pages can be the difference between a struggling online store and an e-commerce powerhouse. Creating the perfect product page means leaving nothing up to the imagination. We create optimized descriptions, FAQs, product videos, product specs, and anything else that would help to better explain your products to your website users.
We implement a number of tactics when optimizing product pages including:
- Product Hierarchy & URL Analysis and Updates
- Product Keyword Gap Identification
- Product Description & FAQ Writing
- Internal Link Building
- Cannibalization Identification & Redirects
Page Speed Optimization
In a world where 1 in 4 shoppers will leave your website if it doesn’t load in 4 seconds or less, having a fast website is crucial for e-commerce success. Unfortunately, there are a number of factors that can each seriously impact a websites overall load time. What’s worse, most e-commerce websites struggle with more than one of these factors, compounding the page speed issues.
We implement a number of tactics when optimizing page speed including:
- Lossless Image Optimization & Lazy Loading
- Database Optimization
- Server Optimization
Ecommerce Technical SEO
Once we’ve optimized all of your category pages, product pages, and other landing pages, cleaned up your content, and established a general strategy, the next step is implementing technical SEO updates.
Technical SEO is ultimately everything that happens “under the hood”, or within the code and the server. Most of the changes we’ll make in this phase will be undetectable to humans, but will make a world of difference to search engine spiders.
When approaching technical SEO, we look at a whole lot more than meta data. We analyze a wide range of signals including your schema data, breadcrumbs, internal linking, orphan pages, response times and codes, orphan pages, image optimization, markup optimization and so much more. Ultimately, we’re looking to achieve a few things:
- We want to make it easier for search engine spiders to find and index your most valuable pages
- We want to make it easier for search engine spiders to understand and index your information and products
- We want to make your products and content faster and more accessible to your users
- We want to make your website faster, more usable, and more accessible for users, which makes search engines happy
Sometimes the biggest difference between a page 2 ranking and a page 1 ranking for competitive e-commerce terms is implementing perfect ecommerce technical SEO. Having strong technical SEO is a great way for e-commerce websites to send strong user experience and authority signals to Google. Contact us today to learn more about our ecommerce SEO services.
SEO Competitor Analysis
One of the best ways to figure out the types of products that your customers are looking for and the types of content that they engage with best is to look at what is working for your competitors. We look at a number of your competitors, both big and small, when designing our transactional and informational content marketing plans and off-page optimization strategies.
We look at a number of things when analyzing your ecommerce competitors including:
- URL Hierarchy & Structure Analysis
- Category Page Silo Structure Analysis
- Top Performing Pages & Keywords Analysis
- Transactional Keyword Analysis
- Informational Keyword Analysis
- Backlink Profile Analysis
Targeted Content Creation
One of the best ways to attract new users to an e-commerce website is through targeted content creation. Using the audience personas, competitor research, and keyword research data we compile, we put together a comprehensive content marketing strategy designed to draw in new users who will be interested in your products.
We create a variety of content for e-commerce websites including:
- Category Descriptions & FAQs
- Product Descriptions & FAQs
- Blog Articles & Product Reviews
- Listicle Articles
- How-To Articles & Tutorials
- Pillar Content
Internal Link Building
One of the best ways to improve authority and drive more traffic to your lower-traffic pages is by implementing a comprehensive internal link structure throughout your website. We make sure that your high-traffic articles are linking into your lower traffic articles as well as relevant product or category pages. We also create links between your products and your optimized brand pages to improve your brand-centered search traffic.
- Pass authority from older, higher-traffic pages to newer pages
- Build topical relevance and authority for a domain by interlinking pages
- Make it easy for search engines and users to find related website content
Sometimes the biggest difference between a page 2 ranking and a page 1 ranking for competitive e-commerce terms is building out a few more well-placed internal links. Internal link building is an excellent way for e-commerce websites to create more relevance and authority for pages and ramp up existing search traffic. Contact us today to learn more about our ecommerce SEO services.
User Experience Optimization
Getting users on your website with e-commerce SEO is just the first step of the battle. If your website’s user experience is not optimized to engage and convert users, then your conversion rate is going to suffer. User experience can be impacted by any number of factors including page speed, call-to-action or add to cart positioning, mobile user experience, and so much more.
We implement a number of tactics when optimizing user experience including:
- Website Bottleneck Analysis & Resolution
- Call-To-Action Integrations
- Email Capture & Incentivization Tactics
- User Event Tracking
- User Retargeting
Want To Talk To Our Team?
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