SEO For Enterprise Business
Build Brand Awareness, Engage Customers, & Build Authority
Content marketing and SEO for enterprise business requires a different approach than local business SEO or e-commerce SEO. When your business already has an established brand identity and customer base, the goal is less about driving new leads or making sales, but about engaging with new customers and improving relationships with your current customer base. Content marketing for enterprise business is an excellent way to drive new traffic to your website while building a brand voice and creating ongoing interaction with your existing customers. Fill out the form to schedule a time to learn more about our approach.
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Our Approach To Enterprise SEO
Creating new organic traffic for an e-commerce store requires a very different approach than it would for a local business or blog.
We start by researching your strengths, weaknesses, opportunities, and threats. We analyze your competitors and the overall topical landscape. With this data, we establish a strategy and roadmap for your enterprise business content marketing campaign.
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Before we start thinking about growth, we need to make sure the foundation is solid. We implement all of our technical SEO and content optimization fixes, produce all of our transactional gap pages, and make sure Google can crawl and index your site.
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Once we've established our benchmarks, analyzed the landscape, and implemented our technical SEO foundation, it's time to grow. Using a strategically designed content marketing strategy, we grow targeted, engaged traffic to your website.
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How We Do It
Enterprise SEO Is As Easy As 1,2,3...4
Driving more traffic to your website doesn’t necessarily convert to real value for your business. 100 “Top 10 Somethings That Will Do Something For Your Business” articles may drive more clicks to your site, but will it really drive more business? We design content marketing strategies that will help to establish your business as a voice in the marketplace. We identify the topics and keywords that align with the audiences and audience personas your business is most likely to have success with and produce as much content as we can to build topical depth and breadth for your site.
Analyze
Identify who we want to bring to the website and what they're interested in
Engage
Produce content and resources to draw in new users into your website
Nurture
Nurture the customer relationship using email marketing and retargeting
Convert
Bring users through the funnel and convert them to new customers
Our Approach To On-Page Enterprise SEO
It doesn’t matter how many units you move per month, how long you’ve been in business, or how many employees or offices you have – if your website is not properly optimized, it’s not going to rank as high as it possibly can. Proper on-page optimization for enterprise SEO involves a lot more than optimizing your meta descriptions and posting one or two blog posts per month. While our approach is both technical and comprehensive, here is a general overview of our approach to on-page seo for enterprise websites.
On-Page SEO Optimization
Our first step will be taking a look at your general on-page optimization. Our initial focus will be on your content optimization more than your technical SEO. We’ll analyze how many pages are on your website, what these pages are focused on, how much content is on these pages, and how these pages are linked to one another. Once we’ve established a baseline, we’ll
When approaching technical optimization, we analyze a whole lot more than your page speed and meta tags. We look at a variety of search signals including your internal linking, response times and response codes, website schema data, url hierarchies, image optimization, markup optimization and so much more. Ultimately, we’re looking to achieve a few things:
- We want to make it easier for search engine spiders to find and index your most valuable pages
- We want to make it easier for search engine spiders to understand and index your information and products
- We want to make your products and content faster and more accessible to your users
- We want to make your website faster, more usable, and more accessible for users, which makes search engines happy
Sometimes the biggest difference between a page 2 ranking and a page 1 ranking for competitive e-commerce terms is implementing a strong technical SEO base. When your website is well-optimized technically, it sends strong user experience and authority signals to Google. Contact us today to learn more about our ecommerce SEO services.
Page Speed Optimization
In a world where 46% of users don’t revisit slow websites and a 1 second delay can reduce customer satisfaction by up to 16%, page speed is a very important factor. Unfortunately, there are a multitude of factors that can impact a websites overall page speed, many of which would never be obvious to your everyday website owner. What’s worse, most websites will suffer from more than one of these factors, compounding page speed concerns and hurting overall user experience.
We implement a number of tactics when optimizing your website’s page speed including:
- Lossless Image Optimization & Lazy Loading
- CSS & JavaScript Minification
- JavaScript Deferment (When Appropriate)
- Database Optimization
- Server Optimization
Page speed optimization is a great way for e-commerce websites to improve website rankings and improve conversion rates overnight. Contact us today to learn more about our ecommerce SEO services.
Technical SEO
Once we’ve optimized all of your landing pages, service pages, and other content pages, cleaned up your website optimization, and established a general strategy for success, the next step is implementing our discovered technical SEO updates.
The best way to think of technical SEO is “under the hood updates”, or the changes and optimization that we implement within your website’s code or the server it runs on. Most of the technical changes we’ll make to your website will be undetectable to the human eye, but will make a world of difference to search engine crawlers.
When approaching technical optimization, we analyze a whole lot more than your page speed and meta tags. We look at a variety of search signals including your internal linking, response times and response codes, website schema data, url hierarchies, image optimization, markup optimization and so much more. Ultimately, we’re looking to achieve a few things:
- We want to make it easier for search engine spiders to find and index your most valuable pages
- We want to make it easier for search engine spiders to understand and index your information and products
- We want to make your products and content faster and more accessible to your users
- We want to make your website faster, more usable, and more accessible for users, which makes search engines happy
Sometimes the biggest difference between a page 2 ranking and a page 1 ranking for competitive e-commerce terms is implementing a strong technical SEO base. When your website is well-optimized technically, it sends strong user experience and authority signals to Google. Contact us today to learn more about our ecommerce SEO services.
SEO Competitor Analysis
One of the best ways to figure out the types of products that your customers are looking for and the types of content that they engage with best is to look at what is working for your competitors. We look at a number of your competitors, both big and small, when designing our transactional and informational content marketing plans and off-page optimization strategies.
We look at a number of things when analyzing your ecommerce competitors including:
- URL Hierarchy & Structure Analysis
- Category Page Silo Structure Analysis
- Top Performing Pages & Keywords Analysis
- Transactional Keyword Analysis
- Informational Keyword Analysis
- Backlink Profile Analysis
SEO competitor analysis is a great way for e-commerce stores to figure out what works and where the easy wins are when designing an e-commerce seo strategy. website rankings and improve conversion rates overnight. Contact us today to learn more about our e-commerce SEO services.
Targeted Content Creation
One of the best ways to attract new users to an e-commerce website is through targeted content creation. Using the audience personas, competitor research, and keyword research data we compile, we put together a comprehensive content marketing strategy designed to draw in new users who will be interested in your products.
We create a variety of content for e-commerce websites including:
- Category Descriptions & FAQs
- Product Descriptions & FAQs
- Blog Articles & Product Reviews
- Listicle Articles
- How-To Articles & Tutorials
- Pillar Content
User experience optimization is an excellent way for e-commerce websites to improve conversion rates and customer satisfaction. Contact us today to learn more about our ecommerce SEO services.
Internal Link Building
One of the best ways to improve authority and drive more traffic to your lower-traffic pages is by implementing a comprehensive internal link structure throughout your website. We make sure that your high-traffic articles are linking into your lower traffic articles as well as relevant product or category pages. We also create links between your products and your optimized brand pages to improve your brand-centered search traffic.
- Pass authority from older, higher-traffic pages to newer pages
- Build topical relevance and authority for a domain by interlinking pages
- Make it easy for search engines and users to find related website content
Sometimes the biggest difference between a page 2 ranking and a page 1 ranking for competitive e-commerce terms is building out a few more well-placed internal links. Internal link building is an excellent way for e-commerce websites to create more relevance and authority for pages and ramp up existing search traffic. Contact us today to learn more about our ecommerce SEO services.
User Experience Optimization
Getting users on your website with e-commerce SEO is just the first step of the battle. If your website’s user experience is not optimized to engage and convert users, then your conversion rate is going to suffer. User experience can be impacted by any number of factors including page speed, call-to-action or add to cart positioning, mobile user experience, and so much more.
We implement a number of tactics when optimizing user experience including:
- Website Bottleneck Analysis & Resolution
- Call-To-Action Integrations
- Email Capture & Incentivization Tactics
- User Event Tracking
- User Retargeting
User experience optimization is an excellent way for e-commerce websites to improve conversion rates and customer satisfaction. Contact us today to learn more about our ecommerce SEO services.
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