an agency for people, places, and things

We Create Digital Experiences

Proper Noun is a boutique web design agency located in Hollywood, FL. Proper Noun focuses on informational and e-commerce web design, application development, SEO, digital marketing and branding. We are located within the Pink Collective space in Downtown Hollywood.

Scroll Down

We Love Building Awesome Websites.

We have created custom brand websites, highly optimized eCommerce properties, and a multitude of extensions, plugins and other digital experiences for brands and buisiness around the world. Our web design work is focused primarily on custom web application development, custom Wordpress web design, BigCommerce e-commerce development, custom Magento web design and custom Shopify web design, however we are available to work with other platforms and technologies as well as for custom web application development.

View Our Portfolio

Our Strategic Website Design Process.

We take a strategic approach to the conceptualization and execution of every website we create. Taken in to consideration are the brand message, brand goals, desired design aesthetic as well as any specific user experience requirements. We then go through our comprehensive design process starting with wireframing, moving to templating and functional development, and then finally integration with your CMS, keeping you actively involed every step of the way.

Request A Strategy Session
our process

If You Can Dream It

We Can Develop It.

When it comes to custom app development, e-commerce extensions, wordpress plugins and other app functionality for the web, our rule is "If You Can Dream It, We Can Develop It". Our team excels at creating programmable solutions with premium user experiences to solve problems and deliver new business opportunities. We have also created a number of commercial extensions for Magento, plugins WordPress, as well as custom PHP scripts and web applications to facilitate business services for our clients.

Schedule A Brainstorming Session
real estate website

Build Brand Awareness

Digital Marketing & SEO

The core underlying goal for just about any advertising campaign should always be to build more brand awareness. By increasing overall brand awareness, you are growing your overall audience, which simply means there are more people to deliver your brand message to. We use the latest in social advertising and digital media techniques to continuously grow the awareness for your brand as well as to build a highly targeted audience.

branding services
brand identity
branding

Branding, Strategy & Identity Services For The Digital Age

In today's digital landscape, consumers are given more options than ever before when choosing a product or service. We conceptualize meaningful brand stories, a strategic brand identity, as well as brand assets for a variety of platforms and channels as well as in a variety of media formats to help share this message with the world. Establishing a cohesive, meaningful identity allows your customers to make an emotional connection with your brand.

View Our Portfolio

Let's Get In Touch

We love to talk about new project ideas & movie trivia.

Our Offices

1932 Tyler Street
Hollywood, FL 33020

Give Us A Call. 954.674.1258
Sending Message Please wait...

Recent News & Articles

Nexcess Hosting Review – What To Know Before Signing Up
Nexcess Hosting Review – What To Know Before Signing Up

If you’re reading this article, chances are you’re already somewhat familiar with Nexcess as ...

Read The Article
5 Reasons To Invest In A Custom WordPress Theme
5 Reasons To Invest In A Custom WordPress Theme

WordPress has really come a long way from its humble beginnings as a simple blogging platform to ...

Read The Article
Picking The Right E-Commerce Platform – BigCommerce Vs Shopify
Picking The Right E-Commerce Platform – BigCommerce Vs Shopify

Surprisingly, in 2019, there are still businesses that are not leveraging the benefits of e-comme...

Read The Article
Plugged In: Why the Role of Digital Marketing in Your Business Is Important
Plugged In: Why the Role of Digital Marketing in Your Business Is Important

The Role of Digital Marketing in Business The role of digital marketing has become more and more ...

Read The Article
UPS Shipping Not Working On Magento – UPS Shipping Method Unavailable
UPS Shipping Not Working On Magento – UPS Shipping Method Unavailable

It seems that at some point on Sunday, January 7th, 2019 the UPS gateway URL has changed to only ...

Read The Article
Innovative Web Design Trends of 2018 – A Year In Review
Innovative Web Design Trends of 2018 – A Year In Review

 It’s hard to believe that it’s already 2019, and even more hard to believe just how innov...

Read The Article
Squarespace Vs WordPress – What’s Best For Your Company?
Squarespace Vs WordPress – What’s Best For Your Company?

When it comes to building a website for your company, there are quite a few things to take into c...

Read The Article
Speed Up WordPress – Tips To Improve WordPress Page Speed
Speed Up WordPress – Tips To Improve WordPress Page Speed

In order to speed up WordPress websites and improve load time for WordPress websites, it typicall...

Read The Article
BigCommerce Vs. Magento – How Do They Stack Up?
BigCommerce Vs. Magento – How Do They Stack Up?

For many years, Magento has been the go to e-commerce platform when it comes to retail e-commerce...

Read The Article

Work With A Web Design Agency

The Differences Between Working With A Freelancer & Working with Proper Noun

So your company is considering starting a new web design or web application project, and it's trying to decide between hiring a freelancer or going with a creative web agency for the job. To those unfamiliar with the design process, you may consider the two to be fairly similar. But, if you have never worked with a web design agency before, you may be surprised at just how different it can be than working with a freelancer. However, there are a few key differences between the two, here's some more information so you can make the right decision for your company.

Relationship with An Agency Partner

One thing many businesses consider when searching for a web design agency partner is the nature of the business relationship and what the vendor brings to the table. For example, you will find that a web agency is typically interested in understanding your business goals, and then helping you to achive these goals through creative design, messaging and digital media. This will be typically be reflected in the design and messaging of your website, as well as any digital advertising materials and content that is created. A good web design agency will have a vested interest in helping your company grow, as this will ensure a succesful, long-term relationship for both organizations.

A freelancer on the otherhand is typically more focused on one or two specific services, for example website design. This means their primary goal is creating as many websites as possible, and typically any given client will only represent "1 website". While there are definitely many freelancers out there who become intricately involved in a brands messaging, most are more interested in receiving specific instructions, brand guidelines or designs and executing the project. Depending on your company, whether you have an internal design and marketing team, and just how comfortable that team is spearheading a website design project, going with a freelancer could be the right option for your company. It's always best to start by considering the ideal business relationship you envision for your business and going from there. Here are a few more things to consider.

Scope of Web Agency Services

When you hire an experienced web design agency or web design studio, you are hiring a company that can support your business with a wide range of creative and digital marketing services. For example, once the web design team is finished building your website, the digital marketing team can then begin working on an SEO content strategy or a digital marketing campaign on Facebook.

This allows your company to continue working seamlessly with an experienced team that you have already vetted, and is already familiar with your branding, design, target audience, your goals and your story.

While there are some extremely talented freelancers out there, it is atypical that even an expert web design freelancer would also be an expert with SEO and digital marketing. Ultimately, this means that once you've completed your web design project, you will need to go through the process of searching for and vetting another reliable freelancer for your next goals.

Working with a small creative agency like Proper Noun has it's advantages when it comes to things like the type of teamwork and creative focus that will go in to your project. As every member of our team is one that excels in their area of expertise, our clients know that they are not only receiving our top talent, but that they will receive outstanding results. Smaller agencies also have a lot less red tape, beauracracy, and overhead. This means we can be much more flexible with budgets, costs, and overtime work than some of the larger agencies can be.

Level of Design Expertise

A web design studio also provides you with the peace of mind that your design project will be done right the first time. As every member of our team is an expert in their respective field, our clients know that they are receiving a top of the line website design, best practice SEO & digital marketing services, and reliable web agency services. Our team has the level of expertise needed to handle every aspect of a web design or web development project, from wireframing, to development on to digital marketing, content creation and so much more.

When you work with a web design freelancer, you are taking a bit more of risk when it comes to that persons experience level. Almost every freelancer will have a portfolio, a client list, and maybe even some testimonials, however, this can oftentimes be difficult to properly vet, especially with web design freelancers that work on larger projects. Businesses also run the risk of working with someone that has inflated their skillset, or bitten off a bit more than they can chew, and becomes overwhelmed by the project. In these situations, many freelancers will simply disappear on the company, leaving them with a half finished project, and a lot of lost time and money.

Working with a web design studio also means you are working with an established, licensed business. This means in addition to a portfolio, client list, and client testimonials, a website design studio is also a registered legal entity with a verifiable corporate history. This provides your company with considerably more protection against a "disappearing designer" situation.

As a business owner, you can also rely on a much wider set of vetting parameters including Google Reviews, Yelp, Google Business Listings, the Better Business Bureau and a number of other professional services and organizations to learn about a web design agency or any other business. Even if you use a platform like Upwork to find someone with good reviews and a lengthy history, this still is only one source and open to manipulation. Building a business reputation and corporate web presence takes a considerable amount of time and effort, which should give your business confidence that it has a partner that will be around for the long-term.

How Much Does A Website Cost?

The biggest difference between working with a web agency and working with a freelancer will of course be the cost. To start, a freelancer will almost always have a lower price point when it comes to quoting project. This is typically due to a number of factors like lower overhead, less demand for work, less experience, or simply just the desire to close a deal. However, this can sometimes result in a company paying quite a bit of money when it comes to comparing costs verses quality.

Typically, a web design agency will have a higher price point for project work than freelancers. This is due to both the number of people that will be working on the project as well as the level of expertise these people have. Other factors will also come in to play like the current demand for work, project requirements and project timelines. If you're interested in learning more about the differences that a website design agency like Proper Noun can bring to your brand or business, contact us today to schedule a strategy session.

Web design agencies can typically be hired either on a retainer basis or on a per project basis. If you have a direct and detailed understanding of what is required for your website project, it may be best for you to start by engaging an agency for a single project. However, if you need assistance in formalizing your idea or business strategy, would like to utilize the agency for a variety of web agency services, or think you may simply want to take a more hands on approach to your web design project, a retainer may be a better option for you.

Full Service Digital Marketing Agency

We understsand that every project is different and every company has different needs when it comes to web design and digital marketing. Our services cover a wide range of platforms and capabilities including custom Wordpress web design, custom Magento web development, e-commerce development, BigCommerce web design, SEO, Facebook Advertising, Digital marketing and so much more. Our team members are also constantly shaprening their skills and continuously learning the latest techniques in their respective fields. This ensures that each and every project and campaign we work on is done to industry standards and best practices.

As an agency, we love to work closely with brands and businesses to create powerful branding, visual messaging, design and marketing campaigns that help them achieve goals. We also understand that a creative agency may not be the best fit for every brand or business. If you'd like to learn more about Proper Noun, or our web design and digital marketing services, feel free to schedule a startegy session or download our digital deck.

close-nav

Let's Connect

We love to talk about new project ideas.

Our Offices

1932 Tyler Street
Hollywood, FL 33020

Get Directions

Give Us A Call.

954.674.1258