5 Things to Look for When Choosing a Web Development & Marketing Company

Table of Contents

There are a lot of reasons people choose outside help when it comes to their web development and marketing. The main reason is they don’t have the background, knowledge, skill, or most important time to do these things. Much like their clients turn to them they turn to professionals. Choosing a reliable fit is no easy task, and finding the company that represents your business properly can be hard. Here are 5 things to look for when choosing the right web development and marketing company for your next project.

Clearly Identify Your Objectives:
By knowing what you want your final outcome to be you can narrow your choices. Ask yourself what are your goals for your web development and marketing? What do you want from your web development and marketing company? Make your goals realistic don’t just say you want to be the first on the search engine. A good web development and marketing company will sit down with you, and discuss potential long-term and short-term goals you should expect. Ask them what they can do for you along with what you want you want them to do for you. For example what kind of site you want, and what kind of marketing you want to achieve.

Make Sure They Actually Built Their Own Website:
Some companies use short cuts when building websites like buying already made themes and customizing them to fit your needs. This isn’t web development this is cheating you. When paying for web development you want something unique, and specifically customized to you and your business. Anyone can learn to change the colors, fonts, and photos on a premade theme. Plus now you have a website that is probably already out there who knows how many times with multiple business names on it. Ask to see a portfolio of past and present work. This way you can get an idea of what you can expect for you site. Ask if the company uses premade or original themes.

Do They Provide Communication and Support:
When working with your web development and marketing company it’s important both of you are happy with the work. Are they listening to you and your ideas? Are they making the changes you want? It is also important that the company you choose is available if you need them. Do they respond well to your calls, or emails? Can you trust them with your site? How long after your site is done does the support last? These are all important questions to ask and research when choosing the company for you. Asking someone who has used this company before it is a smart way to get the answers you need.

Can You Manage Your Own Content:
A lot of the time websites are built on a CMS (content management systems). This enables you to easily access content on your site, and update it whenever you need to. The right web development and marketing company will give you the proper training and support to do this after creating your website. This also allows you to manage your site and keep it up to date without any additional costs.

Is On Page SEO (search engine optimization) Included:
Making sure the company you choose knows how to properly perform SEO is important. Is it built into your website? How do they decide on your keywords? Are they as good as they say they are? SEO is important to your marketing and your website overall and it is important you ask as many questions as you can. If you don’t get answers or you feel you can’t trust this person with your SEO you should consider a different company. Some companies offer copy writers and content writers to help with SEO and websites overall. These are the companies to take a closer look at.

Other Articles You May Enjoy