Choosing a web design agency is one of the most important marketing and advertising decisions company owners make. The right company can help bring your target audience to your site, converting them into customers. Making this decision too hastily or hiring the cheapest agency you can find can have a detrimental impact on your branding. There are a few tips you can keep in mind to make this decision much easier without risking your brand’s future.
Consider Ongoing Support
Your web design agency does so much more than simply creating a website. They can also help with things like finding you email hosting, website hosting, and domain management, email marketing, Facebook marketing. As a result, you need to know that you can reach someone as soon as possible from the agency should something go wrong. For example, if your email goes down, you need to be sure that you can reach an agent who can help you get it working again. Any delay in website functionality or email management can cost you customers. Ideally, you should hire a company that is accessible and easy to contact when there are technical issues.
Look for a Diverse Portfolio
While some clients may prefer to remain confidential, most web design agencies do have a portfolio of existing work you can look at. Never hire a company that refuses to share any prior websites or design work. Instead, focus on finding one with a diverse portfolio, covering multiple industries. You can also look for an agency while browsing the internet for personal reasons. In some cases, the agency’s branding may appear at the bottom of the page, giving you a quick way to look at other existing work.
Visit the Agency’s Website
Once you find an agency you like, spend some time visiting their website. In particular, look for user-friendly features, a pleasing color scheme, and functionality. If a web design agency cannot focus on their own site, there is a good chance that they are not going to deliver high quality work to yours. On the other hand, web design agencies with visually appealing websites that work well and deliver information in a user-friendly way are an ideal choice.
Finally, be sure you look for a web design agency that can offer you some personal attention. You need to know that your branding is more than just a number to them, and that the designer you are working with is committed to delivering a product that works for your needs. Contacting the agency by phone early on in the process is a great way to find out what kind of attention you can expect to receive. If your call is not returned, or you only hear back by email, it is a pretty clear indication of the type of responses you can expect to receive once you are a client.
Your company’s web presence can often be the key to success. Be sure that you put your website in the hands of an agency with experience, dedication to its customers, and, most importantly, skill. If you’re interested in scheduling a strategy session to learn more about what Proper Noun can do for your business or brand, please use the form below.