Retargeting ads are specifically designed to literally follow your website visitors around the internet. When a user exits your website without converting, they are then tagged by our retargeting software. Once the user is tagged, they will continue to see your brands ads across websites, social media channels, and thousands of applications.
Why Use Ad Retargeting?
The real question is why not use retargeting. Retargeting is effective because it focuses directly on people who have already engaged with your brand. The cost for retargeting ads is generally far lower on a cost per thousand impressions basis and converts at a much higher rate.
Social Media Retargeting
Once a prospect has left your site, we use social media
retargeting to bring them back. We can reintroduce them to your products or services over and over again via the social media networks they’re already browsing. We’ll help you to win back potential customers who exited the site or invite existing customers back to the site for a special offer.
Search retargeting allows us to target certain users with display ads based on their keyword search behavior on Google or any other search engine. Because search history captures intent to take action, search retargeting can often lead to a much higher return on your investment. Search retargeting also works very well when combined with other forms of retargeting like social media retargeting.
Most online shoppers do not convert on their very first visit to a website. Many online shoppers will search for a couple of hours or even a couple of days before committing and making a purchase. Give yourself an advantage over the competition by continuously positioning your brand or offer in front of an engaged audience. Improve conversion rates by pitching the customers who browsed and abandoned a shopping cart.
Email retargeting, also known as cart abandonment emails, are emails sent to customers who have left the shopping cart mid-checkout. When a customer has started the checkout process, one of the first fields they fill is their email address. If a customer doesn’t complete the checkout process, they are sent a reminder email 12-24 hours later to remind them they have items in their cart. Many times you can also include a small discount to act as an incentive.