MarQuipt

Deliverables

UX Wireframe

Custom WordPress Theme

2 Custom WordPress Plugins

Work

User Experience Design

Custom WordPress Development

Brand Identity Refinement

Custom Javascript Development

WooCommerce Development

A Fresh Look For A Classic Brand

MarQuipt has been a leader in the marine industry since 1955. MarQuipt designs and engineers high-quality marine boarding equipment and marine products for boats and ships of all sizes. We were tasked with building a modern, creative WordPress website for this classic brand.

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Informational & E-Commerce

The MarQuipt website really serves three purposes. First, it is a marketing tool that tells the brand story and provides information about services and support. Second, the website quote request module acts as a lead generation and customer acquisition tool. Third, the website has an e-commerce component that has streamlined business for MarQuipt as it allows customers to buy parts, accessories, and more online.

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Clean, Modern User Experience

Our goal with MarQuipt was to create a clean, sleek design and to let the pictures do the talking. We designed the MarQuipt website to be an informational showcase for their products, heavily driven by custom photography.

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Mobile Friendly E-Commerce Experience

We put ourselves in the mind of the typical MarQuipt customer and built the shopping experience to their need. Because many customers will be out on the boat or at the marina when they realize they need a part, we needed to make it easy for them to quickly find and purchase what they were looking for on mobile. After speaking with the client, we also came to understand that their typical customer would be older and less "tech-savvy", so we designed the mobile experience to be simple and easy to navigate.

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Want To Schedule A Strategy Session?

Drop Us A Line.

Our Offices

300 SW 1ST Avenue, #155
Fort Lauderdale, FL 33301

Give Us A Call.

954.674.1258
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