Custom WordPress Theme
2 Custom WordPress Plugins
User Experience Design
Custom WordPress Development
Brand Identity Refinement
A Fresh Look For A Classic Brand
MarQuipt has been a leader in the marine industry since 1955. MarQuipt designs and engineers high-quality marine boarding equipment and marine products for boats and ships of all sizes. We were tasked with building a modern, creative WordPress website for this classic brand.
We put ourselves in the mind of the typical MarQuipt customer and built the shopping experience to their need. Because many customers will be out on the boat or at the marina when they realize they need a part, we needed to make it easy for them to quickly find and purchase what they were looking for on mobile. After speaking with the client, we also came to understand that their typical customer would be older and less "tech-savvy", so we designed the mobile experience to be simple and easy to navigate.